Line drawing of devices

Selected Work

01

Stellantis Infotainment Concept

A future-vision cockpit design pitched to Stellantis. One edge-to-edge display uniting auto-pilot, navigation, entertainment, trip planning, voice and AI.

Automotive Info Architecture
02

Novo Quote

Redesigned Novo Insurance's quote-to-bind flow. Lifted quote completion rate by 3x. Added 1000+ policies within a single quarter.

Web InsurTech
03

Ford In-Vehicle Navigation

Sole UX designer for Ford's SYNC4 navigation. One product across four screen sizes and two brands, shipped in the Ford F-150, Bronco, and Lincoln Nautilus.

Automotive Info Architecture Interaction Design
04

Novo Driver App

Owned the end-to-end design of Novo's telematics app, where safer driving lowers your premium. Reworked onboarding and claims to cut churn from 25% to 5%.

Mobile InsurTech
P.S.
Zoom for Cars: an in-car meeting screen with a call timer and mute control, a participant list, and the active speaker's avatar
Zoom for Cars
Good Driver app: a split in-car screen with Spotify browsing on the left and a driving game on the right showing points, badges earned and a live MPG meter
Good Driver app
Novo Claims: the start of a new claim, offering Report a collision alongside glass-only and other non-collision damage, each with an illustration
Novo Claims
Scout Mobile: a phone navigation app showing a map with the current location, category shortcuts for coffee, restaurants and gas, and a Favorites and Recents shelf
Scout Mobile
Scout for Cars: a driver dashboard with a safety score of 82 rated Great, rapid acceleration, hard braking and speeding breakdowns, and a monthly premium estimate
Scout for Cars
Music Player: an in-car split screen with navigation on the left and a music player on the right, the now-playing track shown as twin reel-to-reel tape decks
Retro Music Player
IVI Configurator: a setup panel offering landscape or portrait layout, map as a canvas or a module, and left or right sidebar placement, previewed live on an in-car display
IVI Configurator
EV Trip Planner: an in-car trip summary for an 8hr 25min, 665 mile route with two charge stops, each showing the charger network, charge time and the battery level on arrival and departure
EV Trip Planner
Ford BlueCruise: a Ford SYNC screen with turn-by-turn navigation and an upcoming interstate maneuver on the left, and a SiriusXM now-playing card on the right
Ford BlueCruise
Monster Wheel: a gamified driving map where a speeding event spawns a monster to battle, with its level, attack and HP stats shown alongside
Monster Wheel
Amber: a screenless AI companion pendant glowing on its bedside stand
Amber
Vinyl Deck: the current Spotify track spinning as a vinyl record with the album art as its label
Vinyl Deck
Shiba-gotchi: a pixel Shiba Inu virtual pet being fed and played with
Shiba-gotchi
Atlas: an interactive map interface panning between locations
Atlas
Cortex: a WallStreetBets sentiment dashboard with ticker cards and charts
Cortex
LifeOS: a personal dashboard with daily tasks, finances and habits
LifeOS
Crux: a focused writing tool distilling notes down to their core
Crux
This Site: the portfolio you are reading, being built and rearranged
This Site
P.S.

I build apps on the side, too.

Portrait of Raymond Su

Systems thinker.
Human-centered designer. designer.

My background in architecture and interiors taught me that good design is felt before it’s understood, how every detail quietly serves the whole.

I apply that same systems thinking to UX, where the medium changed but the discipline didn’t.

Currently open
to full-time
opportunities.

Based in San Francisco.
Open to on-site, hybrid, or remote roles.

Email
LinkedIn