Product designer with 8+ years of experience in automotive tech & insurtech. Shaping experiences across mobile apps, the web & connected cars — where safety, clarity and delight drive every decision.
Architecture and interiors taught me that good design is felt before it’s understood — in the way a space draws you through it, how every detail quietly serves the whole. I brought that same systems thinking to UX, where the medium changed but the discipline didn’t.
At Telenav and Novo, I work at the intersection of user needs and business goals, making sense of both, then shaping them into journey maps, interaction flows and information architecture.
Lead UX Designer on Ford & Lincoln's SYNC4 Navigation software - four screen sizes, two brands, shipped in millions of production vehicles.
→Redesigned Novo's quote-to-bind flow and lifted visitor conversion 17x — from 0.2% to 3.4% — delivering 1,000+ bound policies in a single quarter.
→An exploratory concept for what it means to be a good driver. How may we gamify the experience of celebrating safe driving instead of penalizing bad driving.
→Coming soon.
Coming soon.
Coming soon.
Get in touch
Based in San Francisco.
Open to on-site, hybrid, or remote roles.