Line drawing of devices

Designing UX
that matters.

Product designer with 8+ years of experience in automotive tech & insurtech. Worked on UX for mobile apps, the web & connected cars — where safety, clarity and delight are thoughtfully considered.

See My Work
Portrait of Raymond Su

Systems thinker.
Human-centered designer.

Architecture and interiors taught me that good design is felt before it’s understood — in the way a space draws you through it, how every detail quietly serves the whole. I brought that same systems thinking to UX, where the medium changed but the discipline didn’t.

At Telenav and Novo, I work at the intersection of user needs and business goals, making sense of both, then shaping them into journey maps, interaction flows and information architecture.

Selected Work

01

Ford In-Vehicle Navigation

Lead UX Designer on Ford & Lincoln's SYNC4 Navigation software - four screen sizes, two brands, shipped in millions of production vehicles.

Automotive Information Architecture Interaction Design
02

Novo Quote

Streamlining the quote-to-buy conversion flow for auto insurance. Reduced friction and fixed usability issues at every step of the funnel.

InsurTech Web
03

Novo Mobile App

Coming soon.

InsurTech Mobile UX Visual Design
04

Good Driver

Coming soon.

Mobile In-Car Gamification
05

Music Player

Coming soon.

Automotive UI Exploration
06

Novo Onboarding

Coming soon.

InsurTech Mobile UX Visual Design

Currently open
to full-time
opportunities.

Based in San Francisco Bay Area.
Open to on-site, hybrid, or remote roles.

Email
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